Bakery Responsive Website
Problem & Project Goal
The problem:
Customer do not want to waste a lot of time waiting in lines especially only to find that the items they want are out of stock.
The project goal:
Create a website that allows a customer to quickly view item availability, order items, and notify them of the pickup times.
Key Challenges
Customer do not want to waste a lot of time waiting in lines especially only to find that the items they want are out of stock.
User Persona
Problem statement:
Rebecca is a busy working mom who needs to preorder bakery items and quickly pick them up on the way to work because she does not have time to waste and wants to make sure that she has a snack that she likes.
Research Study
Empathy maps and interviews were taken of bakery customers. Primary research indicated that users will be busy individuals who are looking to easily order the foods that they like.
User Journey Map
Rebecca’s user journey demonstrated how helpful it would be for the bakery to have a way for customers to preorder and know when to pick up her order.
Sitemap
This sitemaps shows the pages need for ordering functionality, as well as, product information including filter of results.
Mockups
Conclusion
Lessons Learned:
Users enjoyed the streamline ordering process. Constantly look for ways to streamline processes to improve usability.
Next Steps:
- Conduct another round of usability studies
- Identify any additional areas of need
- Identify any new features that would improve the usability of the website
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